A lifelong Leeds United fan plans to wear a Manchester United Shirt on Elland Road and eat a sheep’s testicle during a series of challenges to raise cash for the Children’s Heart Surgery Fund

Yorkshire Evening Post, by Mark Lavery, Friday, 20th November 2020, 6:00 am

Kieran Brady is set to have his photograph taken next to Billy Bremner’s statue while wearing the Manchester United shirt.

Father-of-three Kieran, 57, of Rothwell, is sales director of telecommunications company Gamma and is a trustee of the Children’s Heart Surgery Fund.

His challenge is part of the charity’s latest fundraiser called ‘I’m a Director, Get Me out of Here.’ Bosses are being invited to put themselves at the mercy of colleagues to raise much needed cash for the fund in Yorkshire.

It provides life-saving medical equipment for the Leeds Congenital Heart Unit, parent accommodation for families and vital ward resources.

Kieran’s work colleagues came up with ideas for him to carry out a series of challenges when donation targets were hit. He video cold called potential clients dressed up as a genie and as Donald Trump once targets of £300 and £600 had been reached.

He then had to finish every work phone call by telling workmates ‘I love you.’ Kieran also ate a Scotch bonnet chili pepper in front of colleagues.

Challenges yet to come include eating a sheep’s testicle live on a work video conference watched by 100 people. And he has agreed to get a semi-permanent tattoo of a work colleague’s face on his shoulder.

So far he has raised more than £2,600 towards a target of £58,000 via www.justgiving.com/fundraising/challengekieran2020

Kieran said:

“The Manchester United shirt is going to be the hardest one. I have left the worst until last.


“I have been a Leeds United supporter all my life. I’m going to have to go very early one morning, get the photograph done and leave as quickly as possible.


“I will put the photograph on the company website to show I have completed the task.”


“It is hard for outgoing salespeople to be at home month after month.


“The challenge has created a real buzz at work. People have enjoyed dreaming up challenges for me.


“There has been a lot of good natured banter, which has really brought the team together.


“It has helped a really worthwhile cause and has been really good fun.”

Sharon Milner, Chief Executive oOfficer for Children’s Heart Surgery Fund, said:

“Kieran is a great sport, and we can’t thank him enough for supporting hearts for life in this campaign.


“We would be thrilled if other local businesses can help raise life-saving donations in this way.”


“Times are tough for everybody, and as ever we are focusing on giving young heart patients and their families the best possible outcomes.


“I’m A Director is all about tasking your boss with hilarious tasks, and we all need some light relief right now! The campaign can all be achieved online and organised from home.”


“Please consider taking part and putting the fun into fundraising for the poorliest of children in our region this Winter.”

For details on how to take part in the ‘I’m a Director’ fundraising challenge, go to: www.chsf.org.uk/im-a-director-get-me-out-of-here


Sign up your Director or Team Leader and get planning their challenges